Articles

There is a constant battle raging in the world of web application security. Hackers around the world are always finding new ways to steal credit card data from web applications, while payment gateways and software developers are always working to find better ways to protect the data. It is important for every programmer and software product owner to keep up with current trends in software security and regularly update their software applications payment functionality as new advances occur. One of the more recent advances is to move away from using server side integrations with the payment gateway to tokenize credit card data, and start using JavaScript libraries provided by the payment gateways themselves to tokenize the credit card data on the client side. 

If you have been involved in software development for any length of time you will know that the Software Development Life Cycle (SDLC) is a powerful tool for achieving consistent project success. It acts as a dependable guide for software owners and project managers worldwide. One of the interesting things we have observed is how many variations there can be to the process. While the core elements (Planning, Developing, Testing, Deploying, Repeating) typically remain the same, many software development teams will fine tune the cycle to meet their individual needs. They adopt the aspects that work for them, removing what they don't need, and adding things that are missing. At PALADEM, we've honed our current software development process successfully over the years, but we also remain flexible, ready to tailor it to the unique requirements of different clients.

One of the biggest challenges that software developers face is keeping up with the constant innovations and advancements in the industry. New programming languages and methodologies are continuously emerging. New frameworks and architectural patterns are constantly being developed to solve new problems that we didn't even know we had 20 years ago. The ongoing enhancements in browser capabilities, phone capabilities, and user interface libraries enable us to improve user experience by creating more intuitive and efficient interfaces. Hackers never let up on their mission to find new vulnerabilities and develop creative ways to exploit them. Amidst all of these things, learning and applying new skills is not a choice for software developers, but a necessity for survival. Remaining stagnant in your knowledge doesn't mean your are maintaining your position. It means you are becoming obsolete and increasingly vulnerable to the rapid changes unfolding around you.

In the world of software development, crafting exceptional products that stand out from the competition is only half the battle. The other half revolves around unlocking the full potential of your software by implementing savvy monetization strategies. At PALADEM, we understand that software product owners like you face a sea of challenges, including fierce competition and evolving customer expectations. That's why we're here to guide you through the intricate world of software monetization. In this article, we'll explore practical strategies that can not only boost your software's revenue but also ensure its long-term success.

You started your business, developed your website and mobile app, and now you are focused on growing your customer base. The problem is that there are a multitude of other companies with similar software solutions competing for the same customers. You have tried advertising on search engines, and got some leads, but the conversion rates are low because most of those leads aren't the right fit. You need figure out how to find the types of customers that will really drive your business forward. How do you stand out in the sea of options and get your brand in front of the right people?